Applying Workshop Knowledge


Workshop Info:

Cosmpolitan Hotel
3708 Las Vegas Blvd S.
Las Vegas, NV 89109

12/3/11 - 12/4/11

9A -6P each day

Raffi Sosikian, MBA


Creating & Maintaining Websites that Sell

This lesson will explain in detail how to design and test websites quickly and cost efficiently. Many people are under the false impression that having a website means people will automatically buy from them. They spend tens of thousands of dollars on building their site, yet have a fraction of that budget set aside for marketing. In essence they prescribe to the false notion that assumes if you build it they will come. That is simply not the case. Building or re-building a website takes proper planning, testing, and maintenance and this module will show you exactly what you need to do to make your site successful.

Please find the module outline below:

Identifying Web Hosting Solutions

    • Shared hosting
    • Dedicated hosting
    • Colocation hosting

Merchant processing

    • Your own custom merchant processing solution vs. using third party solutions
    • Best order form practices for obtaining the most sales

Creating Your Website

    • Template solutions
    • Custom web design

Pitfalls of Web Development

    • Proper budgeting
    • Hiring the right web developer(s) – the right questions to ask before you begin a project