Applying Workshop Knowledge


Workshop Info:

Cosmpolitan Hotel
3708 Las Vegas Blvd S.
Las Vegas, NV 89109

12/3/11 - 12/4/11

9A -6P each day

Raffi Sosikian, MBA


News Media Marketing

Writing a good press release can get you lots of direct visits, get in-bound links pointing at your site, and you may even get some media coverage, although that is quite rare. This lesson will show you how to write optimized press releases and where to distribute them to generate the most traffic for your site.

Please find the module outline below:

Identifying Press Release Distribution Channels

    • Free vs. paid press release distributions channels
    • How to get your press release on the news pages of Google, Bing and Yahoo
    • How to identify and reach out to reporters that cover your sector

Writing Effective Press Releases

    • Press release formatting
    • Press release optimization for search engines and getting in-bound links