Applying Workshop Knowledge


Workshop Info:

Cosmpolitan Hotel
3708 Las Vegas Blvd S.
Las Vegas, NV 89109

12/3/11 - 12/4/11

9A -6P each day

Raffi Sosikian, MBA


Permission Based Email Marketing

Opt-in email marketing works. In some instances if the email list is a carefully targeted list and the product or service is well priced, email marketers have achieved as high as 11% conversion rates. However, there are lots of pitfalls when it comes to email marketing, as you do not want to get into the world of spam. This lesson will show you where to find targeted email lists, how to send and track your email marketing campaign, and how to drive up your conversion rates.

Please find the lesson outline below:

Compiling Your Email List

    • In house email list creation – how to collect a very large list of targeted emails yourself for free
    • Purchasing targeted email lists

Email Operations

    • Writing copy that sells
    • Measuring open rates, clicks and conversion
    • Following strict anti-spam laws - "Remove me" list management and more
    • Pros and cons of handling mailings in-house vs. outsourcing email operations
    • Generating repeat orders